Andres Peña ArchilaAI Innovation Hub Officer at Ulysseus European University

AI Innovation Hub Officer at Ulysseus European University.

Andrés has a background in entrepreneurship, business development, B2B sales and as a business consultant assisting companies to launch commercial partnerships and create market penetration and product localisation strategies. Among his favourite activities are drafting business models and value propositions, preparing, and presenting reports of trade related issues such as market access and market intelligence.

Keywords: Business models, Value Proposition, Artificial Intelligence

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