PhD, Associate Professor, MBA, Researcher and academic teacher at the SGH Warsaw School of Economics (Poland), working at the Institute of Management.

Dr Rafal Kasprzak is an author of many research and economics projects focusing on the issue of innovation and cooperation between science and business. He has professional experience in the areas of business consulting services to organizations implementing innovation and in management of innovation projects in the cultural and creative sector as well in public administration. Dr. Rafal Kasprzak is a counselor and certified trainer in fundraising and the author of project proposals. MAB graduated from the Ecole Superieure de Commerce de Rennes (France). Owner of TRIGAIT Ltd. specializing in gamification, AR/VR applications.

Keywords: creative industries (cultural and creative industries), their relationship with innovation and creativity, their impact on the local economy and household behavior. Gamification and VR/AR applications.